case studies

During our collaboration with GLS Hungary, we aligned user acquisition campaigns with a consciously structured App Store Management strategy, acquiring new users by leveraging the synergy between the two services.

During the collaboration, we increased the app’s visibility and popularity across two key areas:

  • We ran app-install optimized campaigns on Google Ads and Apple Ads to drive high-quality user acquisition.

  • At the same time, we optimized the App Store and Google Play product pages through structured A/B testing, while leveraging custom product pages and in-app events to further strengthen store presence and performance.

*Data measured between February 10, 2025 and August 10, 2025.
**Apple Ads data measured between February 10, 2025 and March 10, 2025.

During our collaboration with GLS Hungary, the objective was to achieve significant user growth within a defined time period among app downloaders.

To accomplish this, we launched user acquisition campaigns on Google Ads and Apple Search Ads, focusing on efficiently acquiring new, high-quality users.

Results:

During the first four months of the collaboration.
Source: Apple Ads, Google Ads.
Data measured between February 10, 2025 and August 10, 2025.
During the first month of the collaboration.
Source: Apple Ads.

VoxPay is a Hungarian mobile application that enables users to easily purchase parking, highway vignettes, and public transport tickets. During the app’s launch phase, we supported user acquisition to drive initial growth and market penetration.

At market entry, the goal was to reach 20,000 downloads within the first four months.

Methods:

  • Google Ads, app network, and Apple Search Ads campaigns.

  • ASO audit focused on increasing conversion rates to further improve overall campaign performance.

Sofőrhívó is an innovative mobile application that offers a safe way to get home through a professional driver service. During our collaboration, we increased app downloads, contributing to stronger brand awareness and the expansion of its user base.

To promote the Sofőrhívó app, we launched app-install optimized campaigns across both Google Ads and Apple Search Ads.

The objective of the campaigns was to efficiently increase download volume and acquire new users across both the App Store and Google Play Store ecosystems.

*2025. április 1. - július 31. között mért adat
**2025. május 16 - október 16. között mért adat

During our collaboration with Neo Interactive, the goal was to relaunch a previously successful FMCG app that had been discontinued and reignite user interest in the market.

To achieve this, we delivered comprehensive App Store Optimization and management, alongside a structured push notification strategy and lifecycle management framework.

As part of the ASO management, we continuously optimized the app through structured A/B testing, custom product pages, and in-app events to maximize visibility and conversion performance.

Results:

Data measured between May 26, 2025 and September 30, 2025.
Source: App Store, Google Play Store.

As part of the push management strategy, we implemented a hyper-personalized communication framework to improve user retention, building a stable user base that engages with the app consistently on a daily basis.

Results:

Data measured between May 26, 2025 and September 30, 2025.
Source: Countly.

Randivonal, one of Hungary’s most popular online dating platforms, approached us with the goal of increasing new user registrations while optimizing user acquisition costs.

The objective of the campaign was to generate as many registrations as possible at the most efficient cost, which we executed through TikTok advertising. The platform’s dynamic and youthful audience provided an ideal environment for the brand to reach and engage new, active users.

Data measured between June 1, 2025 and July 31, 2025.